branding & logo design
Magically transformative branding for businesses.
Each brand here tells a story. Every story begins with strategy, which informs the design; all with the goal of big business growth.
When you need a complete and powerful visual identity for your business, you’re in the perfect place. Let’s work together to create a brand fairytale and a happily ever after for your business.
branding case studies
brands I’ve designed
A great logo is just the beginning.
You need a toolkit of assets you can deploy across a variety of media that helps you communicate effectively with your audience at each touchpoint. A flexible system of marks; a type palette with defined hierarchy; a color palette that is relevant, useable, and harmonious; and that’s just the start.
My approach to branding is strategic, collaborative, and wholistic. You’ll walk away feeling confident you have all the right pieces to wow your audience.
Custom Brand Identities
Brand Packages
Brand Transform Mini
$3,497
Let’s get your brand ready for the royal ball. This is the essentials kit so you can show up in style for your audience as the polished, professional, put-together biz you are.
When you’re on limited budget but still want the best, this set of basics is anything but basic. Begin your brand’s journey with the core essentials.
-
90-Minute Virtual Brand Workshop
Primary Logo
Expanded Logo Suite including alternates for different contexts: stacked, horizontal, etc.
Social Icon
Color Palette with color codes
Font Styling + hierarchy
Pre-Recorded brand presentation with real-world mockups
One-Page Brand Guide
Final Logo Suite formatted for digital + print
Most Popular!
Brand Transform
$4,997
A comprehensive kit to align all your brand visuals and set you up for stellar success.
Through a collaborative process, we’ll create the brand of your dreams, with a complete suite of key assets to show up in all the places your audience already is. And not just show up – but dazzle and delight. My most popular package includes everything from Brand Transform Mini, plus additional Spirit Marks, bespoke brand patterns, and more. Wow Factor? Already included.
-
90-Minute Virtual Brand Workshop
Primary Logo
Expanded Logo Suite including alternates for different contexts: stacked, horizontal, etc.
Spirit Marks: An expanded set of alternate icons, badges, graphics or illustrations for swag, social, web, or wherever you dream about
Social Icon
Custom Brand Patterns: A set of bespoke patterns in different brand colorways to elevate your brand to luxe status – great for print + packaging
Color Palette with color codes
Font Styling + hierarchy
Pre-Recorded brand presentation with real-world mockups
Three Rounds of Revisions
One-Page Brand Guide
Final Logo Suite formatted for digital + print
Bonus: Three (3) Social Templates in Canva or Adobe Illustrator
Brand Transform Custom
For Companies with 10+ Employees
When you’ve been around the block and crushing it for a long time, only a custom solution will achieve the results you need. Reach out today for a free consultation on taking your business to the next level with custom and comprehensive brand solutions for larger-scale businesses.
the process
Week 1 – Live Brand Workshop
Once your project deposit is made, the timeline kicks off with a casual and fun 90-minute Live Brand Workshop via Zoom, where you’ll do a lot of the talking, and I’ll do a lot of listening. We’ll chat about your brand, your audience, your competition, and your goals and dreams – all with the goal of landing on a solid creative direction for your brand. It’s all about you!
Weeks 2-4* — Design
*Timeline may vary based on current schedule
Sit back and relax! Based on the findings and creative direction established in our Brand Workshop, I’ll build an effective and memorable brand that will help strategically position you to capture the hearts of your target audience. I consider how each part works together, including logos, color palette, typography, layouts, and much more, based on your selected brand package.
Week 4 — Brand Presentation
You’ve waited patiently – and now it’s time for Brand Magic! I’ll pre-record a complete brand presentation, including all your shiny new designs, rationale, and real-world applications so you can see how everything comes together, that you can watch on your own time. I’ll also send over the presentation PDF so you can peruse and let everything sink in.
Week 5-6 — Feedback / Revisions / Finals
Hopefully you fall in love with your brand right away (always my goal!), but if revisions are required, I’ll make the necessary adjustments send an updated look at your brand. A minimum of two rounds of revisions are included in each brand package.
Once everything is approved, I’ll package up the final files—every version of your logo and graphics in all the file types you’ll need; your color palette with codes; where to purchase or download your type palette; any extras like patterns or illustrations; and your Brand Guide.
Once you’ve paid the final invoice, everything is yours forever – and you can live Happily Ever After with your beautiful new brand! Or, we can continue to collaborate on more exciting projects to help you win big.
Other Services
Other Services
If you can dream it, we can make it real.
I’ve helped dozens of companies, from sole proprieters to multi-million dollar firms create designs that have a big impact and connects with customers in a big way.
custom projects
Sales & Marketing Materials
Apparel & Merch
Event Graphics & Signage
Packaging
Annual Reports
Editorial & Publication Layout
Environmental & Wayfinding
and more!
brand consultation
Do you have a brand, design, or creative problem you need to solve? An outside, expert perspective is key.
This one-hour Zoom workshop is all about you and your brand, and I’m your personal Creative Director. A fresh perspective from an industry vet is key.
We’ll work together over a live Zoom call, talk it out, or live workshop some designs (yours to keep at the end of our call). Bring your big questions and brand concerns and we’ll work together toward a solution for continuing brand success.
Live Zoom Workshop • $150
Frequently Asked Questions
Still have questions? 💌 Send an owl!
-
A new brand identity usually takes about 4-8 weeks from the Virtual Brand Workshop, but it can vary depending on scope, schedules, feedback, etc. I may send a few emails back and forth as I work, to get additional thoughts from you, or that might not be necessary. If you don’t hear from me for a few weeks, don’t worry—it means I’m working hard on your brand.
-
I accept credit card and ACH payments.
Projects are typically billed 50% up front (a non-refundable deposit that secures your spot on my calendar), and 50% upon project completion, before final files are released.
I also create custom payment plans - just ask!
-
Yes! Upon project completion and full payment, you will have full ownership and copyright of your logo and brand marks. You can use them for your intended purposes without restrictions.
-
Every brand package includes at least 2 rounds of revisions, and additional rounds can be purchased at an hourly rate. This approach helps keep feedback clear and concise, which saves everyone time and energy all around.
-
Yes – current schedule allowing. It depends on your exact timeline, so reach out and tell me about your project and desired turnaround time. An additional rush fee of 25% will typically apply.
-
Depending on the selected brand package, you’ll receive your entire logo suite in high-res formats useful for both print and web: .eps, PDF, jpeg and png. You’ll also receive color codes for print and web, font styling suggestions along with where to license your fonts, and a PDF brand guide.
-
The sooner you give your stamp of approval, the sooner I can send final files (yay!). I do my best to operate on a one-week turnaround for finals once a brand is approved and the remaining project balance is paid.
-
When you receive your final logo files, the ownership and copyright transfer to you. I recommended keeping a backup of your files in a safe place, as I do not store the files for you. You can start implementing your logo immediately across your website, social media, marketing materials; anywhere you want to showcase your brand!
We can also continue to collab on a brand rollout or with ongoing brand projects.
Client Fairytales
Client Fairytales
-
![Owners of Everglow Jewelry pose in their store in front of a greenery wall]()
“This is what will elevate our small business...to an excellent, professional presence.”
“Rachel’s entire process is effective and efficient. The discovery work is done on the front end so that what is produced has a high likelihood of being a great fit within the project needs. This is what will elevate our small business from just what any small scale mom and pop store can produce to an excellent, professional presence. Highly recommend Rachel!”
Kayla & Derrick, Everglow Jewelry
-
![Jacob, owner of Lawn Love Lawn care and his wife]()
"Not only did she do an incredible job with building my brand, she also made the whole process so pleasant and professional. "
“Rachel is so great to work with. She took time to get on a call with me and help me get a feel for what my brand would be. She put together some brilliant designs for my company that I will be using for a very long time. Not only did she do an incredible job with building my brand, she also made the whole process so pleasant and professional. I will be recommending her to as many people as I can!”
Jacob, LawnLove Lawn Care
-
![headshot of Rachael, owner of D'Eramo Creative]()
"If you’re looking for brand magic, Rachel Brands is it."
“I went into the branding process with an idea (well, a few), but the result was far more meaningful than I imagined. Through true collaboration, Rachel brought my brand to life in a way that feels deeply personal and completely aligned with who I am – both professionally AND personally. Beyond her talent, Rachel is incredibly easy to connect with! If you’re looking for brand magic, Rachel Brands is it.”
Rachael, D’Eramo Creative
-
![Headshot of Kim, owner of Hair by Kim Anne]()
"Rachel helped me create the perfect logo to represent myself."
“I'm a cosmetologist and growing my business has so much to do with marketing. Rachel helped me create the perfect logo and social monogram to represent myself through my brand. I love giving my business cards out because they are so much fun and so well done. She is so easy to communicate with and has the sweetest spirit, she is incredibly talented and kind!”
Kim, Hair by Kim Anne
-
![University of South Carolina Aiken logo]()
“Rachel combines talent, time management, and professionalism seamlessly."
“Rachel combines talent, time management, and professionalism seamlessly. Her ability to turn creative briefs into beautiful illustrations makes her a favorite among our creative team. We chose her hand-drawn typography for our university's holiday card, which was a hit with our audience.”
Chris Cardelli, Creative Director of Marketing and Communication, USC Aiken
Let’s work together. If you’re looking for a stellar brand, or have a design project in mind, spill the (magic) beans by clicking below 👇🏻 and tell me all about it.