A woman drawing a black botanical illustration on a digital tablet using a white stylus. She is seated at a wooden table with a sketchbook open to pages filled with floral sketches. Pink and white roses are visible in the left foreground.

Custom Illustration & Hand Lettering

Rachel specializes in beautiful, custom hand-lettered and illustrated designs for publishing, packaging, apparel, stationery, brands, and more for clients nationwide.

She has created illustration for retail clients including Hallmark, TJ Maxx, American Greetings, Papyrus, Walmart, Up With Paper, and many others.

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A woman with wavy hair pins a pink card onto a bulletin board filled with holiday and thank you cards and decorative paper.

artwork that feels unmistakably yours.

With a style inspired by art nouveau, heritage design, nature, history and old-world craftsmanship, Rachel collaborates with each client to create something completely one-of-a-kind.

If you love…

Detailed designs
Style drawn from art history, especially art nouveau and the arts & crafts movement
Symbolism, lore, and fairytales
Heritage & craftsmanship
Drawing inspiration from nature, illuminated manuscripts, cathedrals, vintage wallpaper, old book covers, woodcut prints, and more
Resurrecting beauty of the past

…we might be a great fit.

Publishing

Book Covers • Book Interiors & Spot Illustrations • Magazine Covers • Editorial Illustrations

Print Design

Stationery, Thank You & Holiday Cards • Product Packaging • Gig & Event Posters • Surface Patterns

Colorful holiday greeting card with a gingerbread house and 'Happy Holiday' written on the roof, next to a gold envelope, on a pink background.

Person holding a colorful poster with decorative text and floral artwork that reads "Visit the Georgia Gold Rush, August Georgia".

Custom Lettering

Handlettered Logos • Events • Advertising Campaigns

Branded Apparel & Merch

Client Gifts • Packaging • T-Shirts • Cool Merch & Swag • Tote Bags

Tee shirt design with a bible verse that reads "Clothed in strength and dignity"

Surface Pattern Design

More Illustration & Lettering Projects

A Christmas card with a dark green background, featuring white illustrations of birds, deer antlers, pinecones, and leaves, with the message "Merry Christmas" in the center.

Greeting card with the message 'Happy Holidays' in white cursive hand lettering, decorated with blue and brown pine branches, pinecones, red berries, and a brown horse illustration.

Decorative beige oval emblem with rabbit and floral design, surrounded by the text 'Make Everything Beautiful - Rachel Brands.' Dark patterned background.

Open book with an ornate cover featuring detailed black line art of snakes and cups, hand lettering reading 'Slytherin' 'Way to Greatness,' and 'Ex Libris' and the name 'Draco Malfoy' at the bottom.

A detailed decorative floral pattern with leaves, berries, and a ribbon bow on a brown background, with the phrase "A SEASON FOR EVERYTHING" in the center

Family coat of arms featuring a lion, lamb, and two sparrows, surrounding a shield with shepherds crooks, a harp, a gate, and a crown. A sword pierces thru the center and a banner reads "soli deo gloria'

Decorative chalkboard-style design featuring a banner with the words 'Tell your tale' and surrounded by floral accents.

Decorative art featuring stylized birds and floral patterns with the quote 'Praise God from whom all blessings flow' in gothic font.

An open red hardcover book showing a vintage-style title page with decorative borders and the text 'Brave of Heart Ex Libris Gryffindor' in ornate font.

Valentine-themed illustration with two white birds, a pink heart with 'Love You' written inside, surrounded by pink flowers, green leaves, and decorative elements on a red background.

lettered and illustrated design in the shape of South Carolina that showcases local and native flora and fauna

detailed hand-lettered and illustrated design of the fruits of the spirit, in a gothic blackletter style, and various types of fruit

Holiday greeting card with the message "Happy Holidays" in red and blue lettering, surrounded by decorative foliage, and a sculpture illustration at the bottom, placed on a red textured surface with a dark blue envelope.

Rachel wears a jean jacket, customized on the back with lettering and illustration of a bible verse

pink lettered and illustrated design for Steps of Grace ballet which includes ballet shoes and ribbons

custom lettered monogram of KA over an image of styled and curled hair on a woman

Open book with ornate black design featuring two lions, a shield, and flowing decorative elements. The hand lettering reads 'Ravenclaw' 'Wit Beyond Measure,' 'Ex Libris,' and is signed by Luna Lovegood.

Client Fairytales

"the number of compliments I have received on the finished product is a testimony of her great work."

“What a joy it was to work with Rachel!! Rachel was incredibly quick in getting the ball rolling right from the get go and has amazing systems in place to help keep everyone on track and things moving smoothly. Rachel worked on three t-shirt designs for me and the number of compliments I have received on the finish product is an additional testimony of her great work. I can't wait to work with Rachel again in the future!”
Sarah, Abide Embroidery Co.
“Rachel combines talent, time management, and professionalism seamlessly."

“Rachel combines talent, time management, and professionalism seamlessly. Her ability to turn creative briefs into beautiful illustrations makes her a favorite among our creative team. We chose her hand-drawn typography for our university's holiday card, which was a hit with our audience.”
Chris Cardelli, Creative Director of Marketing and Communication, USC Aiken
"I can't recommend Rachel enough. She's the real deal."

Rachel is a gem in the midst of mediocre talent. I have never before worked with a designer so structured, clear, and competent. Each step of the design process (initial contact, consultation, revisions, and delivery) was so well thought out. She made the whole process easy and fun. I can't recommend Rachel enough. She's the real deal.
Michael D.
"If you’re looking for brand magic, Rachel Brands is it."

“I went into the branding process with an idea (well, a few), but the result was far more meaningful than I imagined. Through true collaboration, Rachel brought my brand to life in a way that feels deeply personal and completely aligned with who I am – both professionally AND personally. Beyond her talent, Rachel is incredibly easy to connect with! If you’re looking for brand magic, Rachel Brands is it.”
Rachael, D’Eramo Creative
“This is what will elevate our small business...to an excellent, professional presence.”

“Rachel’s entire process is effective and efficient. The discovery work is done on the front end so that what is produced has a high likelihood of being a great fit within the project needs. This is what will elevate our small business from just what any small scale mom and pop store can produce to an excellent, professional presence. Highly recommend Rachel!”
Kayla & Derrick, Everglow Jewelry
"Rachel helped me create the perfect logo to represent myself."

“I'm a cosmetologist and growing my business has so much to do with marketing. Rachel helped me create the perfect logo and social monogram to represent myself through my brand. I love giving my business cards out because they are so much fun and so well done. She is so easy to communicate with and has the sweetest spirit, she is incredibly talented and kind!”
Kim, Hair by Kim Anne
"Not only did she do an incredible job with building my brand, she also made the whole process so pleasant and professional. "

“Rachel is so great to work with. She took time to get on a call with me and help me get a feel for what my brand would be. She put together some brilliant designs for my company that I will be using for a very long time. Not only did she do an incredible job with building my brand, she also made the whole process so pleasant and professional. I will be recommending her to as many people as I can!”
Jacob, LawnLove Lawn Care

Rachel smiles at the camera and poses resting her chin on her hand

Ready for design magic?

Let’s work together. If you’re looking for a stellar piece of lettering, illustration, or design, or have another project in mind, spill the (magic) beans by clicking below 👇🏻 and tell me all about it.

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