Magically transformative branding for businesses
Telling your brand’s story through the magic of strategic design, so you (and your biz) can live happily ever after.
achieve the brand of your dreams
You work hard in, and for, your business. Is your design returning the favor? You deserve a brand that matches the vision you have for your biz; one that will help tell your story and capture the hearts of your adoring fans.
So don’t waste your time with guesswork, a logo you don’t love, or a convoluted design strategy. Work with a design veteran here to make your life, and growing your business, easier.
brands I’ve designed
branding
Equip yourself with a robust and comprehensive brand, including a suite of logos, colors, fonts, and other tools for every touchpoint so you can attract your dream audience and grow your biz.
Graphic Design
From marketing materials, to apparel, packaging, social graphics, murals, products, stationery, signage and beyond – whatever you need to grow your biz, we can make it real together.
Lettering & Illustration
For special projects like murals, book covers, apparel and merch, retail products, packaging, editorial illustration, and more – there’s nothing like a beautifully bespoke illustration to capture your vision.
Client Fairytales
Client Fairytales
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![Client testimonial headshot photo of Rachael fromD'Eramo Creative]()
"If you’re looking for brand magic, Rachel Brands is it."
“I went into the branding process with an idea (well, a few), but the result was far more meaningful than I imagined. Through true collaboration, Rachel brought my brand to life in a way that feels deeply personal and completely aligned with who I am – both professionally AND personally. Beyond her talent, Rachel is incredibly easy to connect with! If you’re looking for brand magic, Rachel Brands is it.”
Rachael, D’Eramo Creative
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![Client testimonial headshot photo of Everglow Jewelry owners Kayla and Derrick]()
“This is what will elevate our small business...to an excellent, professional presence.”
“Rachel’s entire process is effective and efficient. The discovery work is done on the front end so that what is produced has a high likelihood of being a great fit within the project needs. This is what will elevate our small business from just what any small scale mom and pop store can produce to an excellent, professional presence. Highly recommend Rachel!”
Kayla & Derrick, Everglow Jewelry
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![Client testimonial headshot photo of Kim from Hair by Kim Anne]()
"Rachel helped me create the perfect logo to represent myself."
“I'm a cosmetologist and growing my business has so much to do with marketing. Rachel helped me create the perfect logo and social monogram to represent myself through my brand. I love giving my business cards out because they are so much fun and so well done. She is so easy to communicate with and has the sweetest spirit, she is incredibly talented and kind!”
Kim, Hair by Kim Anne
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![Client testimonial headshot photo of Jacob from Lawn Love Lawncare]()
"Not only did she do an incredible job with building my brand, she also made the whole process so pleasant and professional. "
“Rachel is so great to work with. She took time to get on a call with me and help me get a feel for what my brand would be. She put together some brilliant designs for my company that I will be using for a very long time. Not only did she do an incredible job with building my brand, she also made the whole process so pleasant and professional. I will be recommending her to as many people as I can!”
Jacob, LawnLove Lawn Care
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![University of South Carolina Aiken logo]()
“Rachel combines talent, time management, and professionalism seamlessly."
“Rachel combines talent, time management, and professionalism seamlessly. Her ability to turn creative briefs into beautiful illustrations makes her a favorite among our creative team. We chose her hand-drawn typography for our university's holiday card, which was a hit with our audience.”
Chris Cardelli, Creative Director of Marketing and Communication, USC Aiken
Meet Your Fairy Brandmother
Hi! I’m Rachel – designer, lettering artist, illustrator, and strategic brand partner.
For over fifteen years, I’ve created award-winning designs for a multitude of industries: real estate, tech, retail, education, hospitality, churches, and much more.
I’ve designed brand systems, campaigns, publications, murals, packaging, wayfinding, print collateral systems, and beyond.
My strategic approach, collaborative posture, sharp eye for detail, and passion for the magic of design make me an ideal partner to the brands I serve – and now, I’d love to work with you.
The Bippity ✨ Boppity ✨Blog!
Designed to Grow
Want to learn more about how design can magically grow your brand? I’ve got you covered with blog posts that cover a variety of burning questions and hot design topics.
Happily Ever Afters
Beautiful brands, fairytale endings. Check out my past client work to get inspired where your story can take you.
Happily ever after starts here.
Let’s work together. If you’re looking for a stellar brand, or have a design project in mind, spill the (magic) beans by clicking below 👇🏻 and tell me all about it.