Magically transformative design for businesses

Telling your brand’s story through the power of branding, illustration, and design so you (and your biz) can live happily ever after.

Rachel Baker, owner of Rachel Brands, smiles while working on a laptop at her desk.

powerful brand design

You deserve a brand that matches the vision you have for your biz; one that will help tell your story and capture the hearts of your adoring fans.

So don’t waste your time with guesswork, a logo you don’t love, or a convoluted design strategy. Work with a design veteran here to make your life, and growing your business, easier.

I Want This

illustration & Lettering

Nothing stops people in their tracks better than a beautiful, custom illustration perfectly tailored to your brand and messaging.

Perfect for apparel, book covers, holiday cards and stationery, custom pattern design, and so much more.

This is for Me

Client Fairytales

"If you’re looking for brand magic, Rachel Brands is it."

“I went into the branding process with an idea (well, a few), but the result was far more meaningful than I imagined. Through true collaboration, Rachel brought my brand to life in a way that feels deeply personal and completely aligned with who I am – both professionally AND personally. Beyond her talent, Rachel is incredibly easy to connect with! If you’re looking for brand magic, Rachel Brands is it.”
Rachael, D’Eramo Creative
“This is what will elevate our small business...to an excellent, professional presence.”

“Rachel’s entire process is effective and efficient. The discovery work is done on the front end so that what is produced has a high likelihood of being a great fit within the project needs. This is what will elevate our small business from just what any small scale mom and pop store can produce to an excellent, professional presence. Highly recommend Rachel!”
Kayla & Derrick, Everglow Jewelry
"Rachel helped me create the perfect logo to represent myself."

“I'm a cosmetologist and growing my business has so much to do with marketing. Rachel helped me create the perfect logo and social monogram to represent myself through my brand. I love giving my business cards out because they are so much fun and so well done. She is so easy to communicate with and has the sweetest spirit, she is incredibly talented and kind!”
Kim, Hair by Kim Anne
"Not only did she do an incredible job with building my brand, she also made the whole process so pleasant and professional. "

“Rachel is so great to work with. She took time to get on a call with me and help me get a feel for what my brand would be. She put together some brilliant designs for my company that I will be using for a very long time. Not only did she do an incredible job with building my brand, she also made the whole process so pleasant and professional. I will be recommending her to as many people as I can!”
Jacob, LawnLove Lawn Care
“Rachel combines talent, time management, and professionalism seamlessly."

“Rachel combines talent, time management, and professionalism seamlessly. Her ability to turn creative briefs into beautiful illustrations makes her a favorite among our creative team. We chose her hand-drawn typography for our university's holiday card, which was a hit with our audience.”
Chris Cardelli, Creative Director of Marketing and Communication, USC Aiken

Rachel Baker, owner of Rachel Brands, stands in her home office in front of her desk, looking at the camera and smiling.

Meet Your Fairy Brandmother

Hi! I’m Rachel – designer, lettering artist, illustrator, and strategic brand partner.

For over fifteen years, I’ve created award-winning designs for a multitude of industries: real estate, tech, retail, education, hospitality, churches, and much more.

I’ve designed brand systems, campaigns, publications, murals, packaging, wayfinding, print collateral systems, and beyond.

My strategic approach, collaborative posture, sharp eye for detail, and passion for the magic of design make me an ideal partner to the brands I serve – and now, I’d love to work with you.

About Me

designed to grow

Featured

Demystifying Design Jargon

A handy guide to design-speak for when you’re working with a designer, coder, or printer (and so you can impress your friends during dinner).

The Bippity ✨ Boppity ✨Blog!

Want to learn more about how design can magically grow your brand? I’ve got you covered with blog posts that cover a variety of burning questions and hot design topics.

Happily Ever Afters

Beautiful brands, fairytale endings. Check out my past client work to get inspired where your story can take you.

Slide deck design for Art Licensing Unlocked branding project

T-shirt design for Undertone Salon Augusta

Tee shirt design with a bible verse that reads "Clothed in strength and dignity"

Handlettered and illustrated badge design for the business Flowers on Broad in Augusta Georgia

Color palette design for Art Licensing Unlocked branding project

Bright pink badge design with keys for Art Licensing Unlocked branding project

Invitation design, front and back, with metallic gold envelope for a Christmas event called Deb the Halls

Hand-lettered and illustrated Bible verse that reads "Wonderful Counselor, Almighty God, Everlasting Father, Prince of Peace"

Store signage, a large metallic letter 'E' on a light pink wall surrounded by white florals, from Everglow Jewelry in Tampa Florida

laptop open on a coral background showcases a slide deck design for the D'Eramo Creative branding project

Thank you card design and purple and green envelope over a coral background, designs for the D'Eramo Creative branding project

Branding Case Studies

Rachel Baker, owner of Rachel Brands, smiles and poses with her chin resting on her hand, looking at camera

Happily ever after starts here.

Let’s work together. If you’re looking for a stellar brand, or have a design project in mind, spill the (magic) beans by clicking below 👇🏻 and tell me all about it.

Start a Project