learn brand magic
Bippity Boppity Blog!
Your Fairy Brandmother talks all things creative, design, and branding.
Just for aesthetics? Not a chance. Good branding is a non-negotiable when it comes to your businessβs ongoing growth, success, and happily ever after.
There are gems of knowledge here for everyone, from the brand novice to the biz pro. Learn all about the key components of branding, how it helps attract (and retain) your ideal clients and customers, and how great design should be an essential pillar of your overall marketing strategy.
Bookmark this blog to keep referring back to time and time again as your biz and brand grows!
latest post
Demystifying Design Jargon
A handy guide to design-speak for when youβre working with a designer, coder, or printer (and so you can impress your friends during dinner).
How to Build a Unique Brand Identity on a Budget
Maybe youβre not ready to invest in a totally custom brand identity yet (but Iβm here when you are!). If your budget is more shoestring than Louboutin, and you needed to start off with something DIY, hereβs how I would guide you.
5 Signs itβs Time to Rebrand Your Small Business
If youβre struggling to stand out in a crowded market, feel you lack the tools to create great messaging, or the logo you started with isnβt aligned with where you are now, youβre not alone.
Your Fairy Brandmother
Hi! Iβm Rachel β and I make brands magical.
For over fifteen years, Iβve created award-winning work and branding for a multitude of industries. And now, Iβd love to work with you.
Whether itβs a custom brand identity, print or digital design, illustration or lettering, my strategic approach, collaborative posture, sharp eye for detail, and passion for the power of great design make me an ideal partner to the people I serve.
How we can collaborate:
Letβs work together. If youβre looking for a stellar brand, or have a design project in mind, spill the (magic) beans by clicking below ππ» and tell me all about it.

