Everglow Jewelry
Inner Radiance
Debuting their brick + mortar on the northeastern Tampa scene, Everglow is not your grandma’s (or even your mom’s) jewerly brand.
Offering a full suite of services including bridal, bespoke design, appraisals, showcases with ready-made products, and repairs, Everglow is the go-to place when it comes to making a meaningful purchase that will last a lifetime.
What sets Everglow apart is its modern take on a very traditional, rigid, and often-stodgy format. Gone are the days of mahogany, carpet, and dark paneling; here is an upscale and on-trend in-store and brand experience for the professional working woman (and man, too). In an industry in dire need of disruption, Everglow is perfectly poised to capture an audience with money to spend, who want to spend it in a place and on puchases that align with their desired lifestyle.
The four-point star is a motif with special meaning to Everglow. It represents the first star at twilight, that magic hour between night and day when the light makes everything beautiful. It’s also the most romantic time of day.
This motif is interwoven into the fabric of the brand in a unique way. This allows a strong jumping-off point to tell your brand story anytime someone asks. It’s all right there, in the logo.
high-end, yet accessible: “middle class luxury”
target: upper 20’s professional women
‘active’ jewelry
sustainable, ethical sourcing
bespoke and premium
dainty, feminine and modern styles
“first star at twilight”
colors at sunset
Brand Ethos

































Client Fairytales
Client Fairytales
“This is what will elevate our small business...to an excellent, professional presence.”
“Rachel’s entire process is effective and efficient. The discovery work is done on the front end so that what is produced has a high likelihood of being a great fit within the project needs. This is what will elevate our small business from just what any small scale mom and pop store can produce to an excellent, professional presence. Highly recommend Rachel!”
Kayla & Derrick / Everglow Jewelry

Brands infused with artistry and beauty far beyond ordinary.
If you’re looking for an inimitable, bespoke logo and compelling brand to match, consider me your Fairy Brandmother.
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