Design Services
I offer three tiers of strategic branding packages to help your business stand out and succeed.
I’m also available for custom projects and brand initiatives. From print collateral, to lettering, murals, signage, epic marketing pieces, social graphics – whether it’s print or digital, odds are good I’ve done it, and can do it for you, too.
Custom Brand Identities
A great logo is just the beginning.
You need a toolkit of assets you can deploy across a variety of media that helps you communicate effectively with your audience at each touchpoint. A flexible system of marks; a type palette with defined hierarchy; a color palette that is relevant, useable, and harmonious; and that’s just the start.
My approach to branding is strategic, collaborative, and wholistic. You’ll walk away feeling confident you have all the right pieces to wow your audience.
Check out my three available packages below for the one that best corresponds to your current needs.
Brand Transform Mini
$3,497
Let’s get your brand ready for the royal ball. This is the essentials kit so you can show up in style for your audience as the polished, professional, put-together biz you are.
When you’re on limited budget but still want the best, this set of basics is anything but basic. Begin your brand’s journey with the core essentials.
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90-Minute Virtual Brand Workshop
Primary Logo
Expanded Logo Suite including alternates for different contexts: stacked, horizontal, etc.
Social Icon
Color Palette with color codes
Font Styling + hierarchy
Pre-Recorded brand presentation with real-world mockups
One-Page Brand Guide
Final Logo Suite formatted for digital + print
Most Popular!
Brand Transform
$4,997
A comprehensive kit to align all your brand visuals and set you up for stellar success.
Through a collaborative process, we’ll create the brand of your dreams, with a complete suite of key assets to show up in all the places your audience already is. And not just show up – but dazzle and delight. My most popular package includes everything from Brand Transform Mini, plus additional Spirit Marks, bespoke brand patterns, and more. Wow Factor? Already included.
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90-Minute Virtual Brand Workshop
Primary Logo
Expanded Logo Suite including alternates for different contexts: stacked, horizontal, etc.
Spirit Marks: An expanded set of alternate icons, badges, graphics or illustrations for swag, social, web, or wherever you dream about
Social Icon
Custom Brand Patterns: A set of bespoke patterns in different brand colorways to elevate your brand to luxe status – great for print + packaging
Color Palette with color codes
Font Styling + hierarchy
Pre-Recorded brand presentation with real-world mockups
Three Rounds of Revisions
One-Page Brand Guide
Final Logo Suite formatted for digital + print
Bonus: Three (3) Social Templates in Canva or Adobe Illustrator
Brand Transform Royal
$6,497
When you’re ready to crush it like the brand royalty you are, get the 360° toolkit that can keep up, plus personalized coaching for a successful launch, and much more. Including everything from Brand Transform Mini and Brand Transform, this bespoke toolkit is the full deal when you’ve got big dreams and are ready to show up in a big way.
Complete with business cards and branded stationery, this package ensures you have everything you need for launch, without the hassle of coordinating a print vendor.
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2-Hour Virtual Brand Workshop
Primary Logo
Expanded Logo Suite including alternates for different contexts: stacked, horizontal, etc.
Spirit Marks: An expanded set of alternate icons, badges, graphics or illustrations for swag, social, web, or wherever you dream about
Social Icon
Custom Brand Patterns: A set of bespoke patterns in different brand colorways to elevate your brand to luxe status – great for print + packaging
Color Palette with color codes
Corresponding Pantone Swatches
Font Styling + hierarchy
Pre-Recorded Brand Presentation with real-world mockups
Four Rounds of Revisions
Full Brand Manual: A 10+ page PDF walking you through exactly how to use your new brand assets
Final Logo Suite formatted for digital + print
Three (3) Social Templates in Canva or Adobe Illustrator
1-Hour Brand Launch Coaching Zoom
Bonus: Business Card design plus 100 cards printed*
Bonus: Branded Stationery design (notecard, letterhead, etc.), 100 printed with envelopes*
*please note, upgraded finishing techniques will add to final cost
Brand Transform Custom
For Companies with 10+ Employees
When you’ve been around the block and crushing it for a long time, only a custom solution will achieve the results you need. Reach out today for a free consultation on taking your business to the next level with custom and comprehensive brand solutions for larger-scale businesses.
brand consultation
Live Zoom Workshop • $150/hr
This hour is all about you and your brand, and I’m your personal Creative Director.
Do you have a brand or creative problem you’re trying to ‘unstuck’? Outside perspective from an industry vet is key.
We’ll work together over a live Zoom call, and talk it out, or live workshop some designs (yours to keep at the end of our call). Bring your big questions and brand concerns and we’ll work together toward a solution for continuing brand success.
Mural Design
Annual Reports
Editorial & Publication Layout
Social Media Graphics
Catalog Design, print or digital
Retail Window Display Graphics
Environmental & Wayfinding
Other Things I Forgot to List
custom projects
If you can dream it, we can make it real.
I’ve helped dozens of companies, from sole proprieters to multi-million dollar firms create design that has a big impact and connects with customers in a big way. Whether it’s print or digital, odds are good I’ve done it, and can do it for you too.
Sales & Marketing Materials
Apparel & Merch
Event Graphics & Signage
Packaging
Just the FAQs
Frequently asked, happily answered.
How long does the whole process take?
A new brand identity usually takes about 6-8 weeks from the Virtual Brand Workshop, but it can vary depending on scope, schedules, feedback, etc. I may send a few emails back and forth as I work, to get additional thoughts from you, or that might not be necessary. If you don’t hear from me for a few weeks, don’t worry—it means I’m working hard on your brand.
What are my payment options?
I accept credit card and ACH payments.
Projects are typically billed 50% up front (a non-refundable deposit that secures your spot on my calendar), and 50% upon project completion, before final files are released.
I also create custom payment plans - just ask!
Do you offer rush services?
Yes – current schedule allowing. It depends on your exact timeline, so reach out and tell me about your project and desired turnaround time. An additional rush fee of 25% will typically apply.
Will I have ownership and copyright of the logo?
Yes! Upon project completion and full payment, you will have full ownership and copyright of your logo and brand marks. You can use them for your intended purposes without restrictions.
What are the final deliverables?
Depending on the selected brand package, you’ll receive your entire logo suite in high-res formats useful for both print and web: .eps, PDF, jpeg and png. You’ll also receive color codes for print and web, font styling suggestions along with where to license your fonts, and a PDF brand guide.
How many rounds of revisions can I have?
The number of revision rounds depends on your selected package, between 2-4, and additional rounds can be purchased at an hourly rate. This approach helps keep feedback clear and concise, which saves everyone time and energy all around.
When do I get my final files and deliverables?
The sooner you give your stamp of approval, the sooner I can send final files (yay!). I do my best to operate on a one-week turnaround for finals once a brand is approved and the remaining project balance is paid.
What happens after I receive my final logo files?
When you receive your final logo files, the ownership and copyright transfer to you. I recommended keeping a backup of your files in a safe place, as I do not store the files for you. You can start implementing your logo immediately across your website, social media, marketing materials; anywhere you want to showcase your brand!
We can also continue to collab on a brand rollout or with ongoing brand projects.
Other Q’s? Book a free intro call!
Let’s chat about it! Send me your name, email, and the specific questions you have and we can hop on a quick intro call to discuss.
Client Fairytales
Client Fairytales
“Rachel helped me create the perfect logo and monogram to represent myself through my brand.”
“I'm a cosmetologist and growing my business has so much to do with marketing. Rachel helped me create the perfect logo and monogram to represent myself through my brand. I love giving my business cards out because they are so much fun and so well done. She is so easy to communicate with and has the sweetest spirit, she is incredibly talented and kind!”
Kim Y. / Hair by Kim Anne
“She turned my random thoughts into a brand that was perfectly suited to my product.”
“I can’t speak highly enough about my experience working with Rachel! I had no idea what I was looking for when we started. She turned my random thoughts into a brand that was perfectly suited to my product and I couldn’t have been happier!”
Emily H. / Cohen's Lane Co.
Let’s work together. If you’re looking for a stellar brand, or have a design project in mind, spill the (magic) beans by clicking below 👇🏻 and tell me all about it.