Via Cognitive Health
Done with Wier / Stewart
Via Cognitive Health is a life-affirming day center in Augusta, Georgia for members (and their families) struggling with an Alzheimers or dementia diagnosis.
Their beautiful, newly-built campus houses rooms for both mental and physical activities that comprise Via’s daily, ever-changing routines. They pride themselves on a scientific approach to combatting the effects of cognitive decline, with proven results, and in addition to being a caring place to leave them for the day, they help families learn how to best help their loved ones make the most of their golden years.
Because their name was so short, they needed a wordmark that would be larger-than-life. The custom-lettered approach meant we could turn the central ‘i’ into a symbol reflective of the Via member, with a halo around their head (or mind). The gems are inspired by the system Via uses to understand their members’ level of cognitive ability (the GEMS System).
A custom gem pattern plays off this logo element, and the complementary colors are friendly and positive, and able to be dialed up or down depending on the audience (potential members, vs. scientific interest).
Brand Ethos
Friendly, approachable
Joyful and hopeful
Looks like a fun, exciting place to belong
Scientifically astute
Professional and trustworthy
Inspiring confidence
Brands infused with artistry and beauty far beyond ordinary.
If you’re looking for an inimitable, bespoke logo and compelling brand to match, consider me your Fairy Brandmother.
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