Cakerate
Done for Wier/Stewart
Cakerate brings the pro-baker experience to the enthusiast’s home by empowering at-home cake artists with the ability make stunning cakes with DIY decor kits. Providing consumers with the trendiest, most-instagrammable cakes, kits are carefully crafted to include all the essentials, from eye-catching sugar flowers to sparkly decorations, and easy-to-follow instructions to ensure the decorating journey is a piece of cake.
Their bespoke logo, and accompanying social icon, is designed to look as if it was made of frosting (yum!). The custom pattern is—what else—sprinkles, and the color palette reflects the sugary nature of the product (and the girl-power target audience).
Brand Ethos
Female target audience of at-home baking hobbyists, kitchen creatives
Inspiring and fun
Brand should look good enough to eat
Affordable, accessible
Incorporate product into design
Want an awesome brand like this? Let’s work together!
If you’re looking for an inimitable, bespoke logo and compelling brand to match, consider me your Fairy Brandmother—ready to save the day.
Spill the (magic) beans on your biz by clicking below 👇🏻 and we’ll get this party royal ball started.