Pricing & Packages
No surprises. Just delight.
Your brand tells a story – let’s make sure it’s a fairytale. I offer three, straightforward branding packages so you can pick what fits your budget and business stage.
Mini Brand Capsule
A capsule set of black and white logos, brand marks, icons and/or illustrations, including at least one simpler, hand-lettered mark.
Perfect for use all over social, your website, merch, promo materials and more.
Ideal for:
Tees, Merch, or Swag
Early-Stage Businesses
Fun Social Media Alternates
✔ 5-10 custom single color logos, alternate marks, icons, and/or illustrations
✔ Black and white files for use on dark or light backgrounds
✔ Final files in multiple formats for print and digital
X Creative Direction Meeting
X Revisions (rounds of changes may be purchased separately)
Brand Transform
We’ll do a deep-dive into your brand with a 90-minute virtual workshop, landing on a solid creative direction that fits like a glass slipper.
Based on our findings, I’ll create your custom, lettered logo, alternate brand marks, and curated brand assets (fonts, colors, and more) that are unique to your vision and voice, giving you an array of tools to connect with your audience across a variety of touchpoints.
Once you approve, I’ll package up and send everything you need, including a brand usage guide that shows best practices for deploying your brand in the real world.
A completely custom handlettered logo, and a stellar brand toolkit to match.
✔ 90-Minute Virtual Brand Workshop
✔ Lettered Primary Logo
✔ Alternate Brand Marks (can include icons, illustrations, badges, and other lockups) - great for merch and social media!
✔ Social Icon
✔ Color Palette
✔ Brand Font Styling
✔ Real-World Mockups
✔ Two Rounds of Revisions
✔ Final Brand Suite in Formats for Print & Digital
✔ Brand Guide
Brand Transform Royal
Shine like total brand royalty. This package includes everything from Brand Transform, plus bespoke brand patterns, Pantone color swatches, 2 additional rounds of revisions, and a brand launch coaching call.
I’ll then save out and send you everything you need for a successful launch, then we’ll have a 1-hour coaching call focused on strategizing your brand rollout and setting you up for big success. Look out, world!
For elite brands ready for the royal ball – a beautiful handlettered logo, extended brand toolkit, and much more to get you launch-ready.
✔ 2-Hour Virtual Brand Workshop
✔ Lettered Primary Logo
✔ Alternate Brand Marks (can include icons, illustrations, badges, and other lockups) - great for merch and social media!
✔ Social Icon
✔ Color Palette, including Pantone color swatches
✔ Brand Font Styling
✔ Custom Brand Patterns
✔ 3 Custom Social Media Templates in Illustrator or Canva
✔ Real-World Mockups
✔ Virtual Presentation
✔ 4 Rounds of Revisions
✔ Final Brand Suite in Formats for Print & Digital
✔ Brand Guide
✔ 1-Hour Brand Launch Coaching Call
Get a bespoke logo that fits your brand like a glass slipper.
Ready for the ball. It starts with the perfect, could-only-fit-you logo. Each logo is handcrafted to achieve the perfect combination of personality, expressiveness, and legibility.
Powerful brand potions make for potent results.
Make your audience fall in love with your biz with a complete brand toolkit that works in tandem with your logo: colors, fonts, layouts, and more. A strong brand differentiates you in your market, builds authentic connection with your customers, and positions you as the go-to authority.
Your brand guide: a butt-kicking, dragon-slaying magic sword.
Once your logo and brand are approved, I’ll create a custom brand guide that shows you how to deploy your brand in the real world, so you show up and glow up every. single. time. Competition? Never heard of ‘em.
Need design or lettering for something else?
When it comes to design, the sky is the limit. I also create custom lettered art for a variety of other uses and purposes. If you have something in mind, reach out to tell me more, and for a custom quote.
Mural Design
Editorial & Magazine
Ad Campaigns
Apparel
Social Media
Event Promotion
Packaging Design
Weddings
Posters
Giveaways
and more!
Just the FAQs
Frequently asked, happily answered.
How long does the whole process take?
A new brand identity usually takes about 6-8 weeks from the Virtual Brand Workshop, but it can vary depending on scope, schedules, feedback, etc. I may send a few emails back and forth as I work, to get additional thoughts from you, or that might not be necessary. If you don’t hear from me for a few weeks, don’t worry—it means I’m working hard on your brand.
What are my payment options?
I accept credit card and ACH payments.
You get to choose your payment plan–pay in full (you’ll get a 5% discount), or break it up over up to six payments (billed monthly via Autopay).
Will I have ownership and copyright of the logo?
Yes! Upon project completion and full payment, you will have full ownership and copyright of your logo and brand marks. You can use them for your intended purposes without restrictions.
What are the final deliverables?
Depending on the selected brand package, you’ll receive your entire logo suite in high-res formats useful for both print and web: .eps, PDF, jpeg and png. You’ll also receive color codes for print and web, font styling suggestions along with where to license your fonts, and a PDF brand guide.
How many rounds of revisions can I have?
Two rounds come included in the package price (and four for the upgraded Brand Transform Royal package), and additional rounds can be purchased at an hourly rate. This approach helps keep feedback clear and concise, which saves everyone time and energy all around.
When do I get my final files and deliverables?
The sooner you give your stamp of approval, the sooner I can send final files (yay!). I do my best to operate on a one-week turnaround for finals once a brand is approved.
What happens after I receive my final logo files?
When you receive your final logo files, the ownership and copyright transfer to you. I recommended keeping a backup of your files in a safe place, as I do not store the files for you. You can start implementing your logo immediately across your website, social media, marketing materials; anywhere you want to showcase your brand!
We can also continue to collab on a brand rollout or with ongoing design and lettering services.
Other Q’s? Book a free intro call!
Let’s chat about it! Send me your name, email, and the specific questions you have and we can hop on a quick intro call to discuss.
Client Fairytales
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Client Fairytales •
“I'm a cosmetologist and growing my business has so much to do with marketing. Rachel helped me create the perfect logo and monogram to represent myself through my brand. I love giving my business cards out because they are so much fun and so well done. She is so easy to communicate with and has the sweetest spirit, she is incredibly talented and kind!”
Kim Y. / Hair by Kim Anne
Emily H. / Cohen's Lane Co. Jewelry
“I can’t speak highly enough about my experience working with Rachel! I had no idea what I was looking for when we started. She turned my random thoughts into a brand that was perfectly suited to my product and I couldn’t have been happier!”
Your fairytale ending starts here.
If you’re looking for a killer logo and brand to match, I’m your Fairy Brandmother. Spill the (magic) beans on your brand by clicking below 👇🏻 and we’ll get this party royal ball started.